Cecilia Liao

Clever campaign using Facebook Timeline to promote an anti-drugs message

Israel Anti-Drug Authority has created fictional character ‘Adam Barak’ on Facebook showing before-and-after photos of a year with and without drugs.

As the saying goes, a picture is worth a thousand words, so maybe these images will be more powerful and appealing than words to today’s youths in an ever-decreasing-attention-span society.

(Source: thenextweb.com)